This past year I have been studying for my masters online through Full Sail University. The program lasted 12 months with a new class every four weeks. In all of my classes there were weekly reading assignments, class lectures, discussions, and projects.
Media Literacy and Research Methodologies
In this course we discussed different research resources and credible resources. The assignments were research papers written in APA format. This was a great class for structure and detailed analysis of information. I enjoyed finding resources that were interesting and useful to a media-centric career.
Executive Leadership
Executive Leadership was a great medium for learning different leadership styles and how to apply them. I have experience in many different styles of workplace but I did not realize that different jobs required different methods of leadership. Through this course I learned how to be an effective team leader and gained confidence in my leadership skills.
Project and Team Management
In this class we were separated into groups of about eight to ten people to plan and organize an event related to our career paths. My group launched a dinner event through a major theme park for one of our clients. We made event logos and flyers, planned financial budgets, and created a timeline for the event.
Business Storytelling and Brand Development
This course started to shape my business goals and aspirations. I learned how to develop my unique career ideas into a business. Through this class I put together a business idea and a brand strategy for my company.
Entertainment Business Finance
This was my most difficult course. I was inexperienced with financial research and planning up until this course. Once I created my plan and financial budget for my company, everything fell into place to make it a reality.
Negotiation and Deal-Making
I wish this course had been offered in my undergraduate studies. Negotiations and deal-making are very important no matter what field or profession someone is going into. In this course we paired off in different entertainment career scenarios and negotiated contracts and money.
Product and Artist Management
This was an interesting course that focused more on the entertainment side of the industry. In this course we got to choose an artist or athlete of our choosing. I chose a band from my favorite genre and created a detailed management and marketing plan to promote them.
Advanced Entertainment Law
This course covered everything including trademarks, copyrights, and contracts. Through this course I learned how to file paperwork to maintain my rights to my company's logos and trademarks.
Entertainment Media Publishing and Distribution
This was a great course to research and find new sources of media publishing. In addition to the recognized distribution outlets by iTunes, Amazon, and brick and mortar stores, I found many different boutique distribution companies available to publish my work.
Digital Marketing
Digital marketing was a great resource for learning SEO and Google Analytics best practices. I was able to apply these techniques with this blog and my personal websites. There are important aspects to this coursework including ad tracking, search tags, and digital marketing techniques.
Business Plan Development
This course followed through my business plan step by step. I created a business plan based on my interests and love for media production and concerts. Every piece of my plan was laid out in this course including marketing strategies, financial budgets, and the details of how the company would work.
Final Project: Business Plan
This was the last course of the program, which followed through with the finishing details of my business plan. I refined and extended my business model and submitted it for final inspection. Currently, I am working on developing my plan into a reality.
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