Google+ has been the latest trend tested early adopters of social media. While many Internet users may not know quite what to do with Google+ yet, there are many who have found ways to using Google+ in their social media strategies.
What can Google+ do for artists? Google+ is still in a testing phase, but for personal pages the amount of information that is available in one place is incredible. The profile page allows the users to write in-depth about themselves without much restriction and includes links to other sites the user may have setup. Pictures and videos are easily included and the android app is incredibly intuitive to GPS notifications for check-ins and media uploads sent as soon as the pictures or video are taken.
One of the most outspoken artists on Google+ is Mark Hoppus the bassist of Blink-182. All three members of Blink-182 have used Facebook and Twitter to reach out to fans. Rarely does someone who is not a member of Blink-182 make posts to the official pages. The posts are usually an-inclusive and provide exclusive content such as videos of recording sessions or pictures while one tour.
When Hoppus first joined Google+, he tested out the hangout feature, which allows up to ten people to video chat simultaneously. The lucky few who were able to join the hangout responded positively to the event with Hoppus and there continues to be requests on other posts by Hoppus begging him to do it again soon.
Recently, Hoppus used his Google+ account to launch the latest single of the new album. While I have not found any reason that this spiked membership to Google+, it certainly did not affect the fan's reaction to the latest single negatively or dash the hopes of the new album.
For now, I think Google+ is more of an accent piece to the current platforms of social media, but in time I believe it will be a stronger tool for networking and sharing than the usual sites we have been using these last few years.
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