Touring takes a lot of time and work to plan, especially for artists that are not well known. With ticket sales down due to a declining economy even the best laid out plans can fall apart.
One of my favorite people to follow through blogs and twitter is Sarah Saturday. Sarah is a leader and promoter for her musical act, Gardening, Not Architecture, as well as the creator of www.earnityourself.com. In Sarah's latest blog, sarahsaturday.blogspot.com, she discusses her plan through the fall for her DIY tour and all of the planning involved. One of the hardest things to accomplish for a tour is fundraising, especially for a band just starting out. Sarah is able to accomplish some of the fundraising necessary by using her networking resources for jobs before and along the tour, taking donations, and making packages of limited-press merchandise. In previous events I have attended, there a has been a major movement in the industry to use limited-press merchandise to make money for popular acts. Sarah has taken this a step further by incorporating other artists and different mediums as well as donating a portion of the funds to a memorial donation to a charity for a friend who has recently passed.
Sarah had been planning the fall tour for a long time and now the tour has ended. Her hard work and successes are due to planning and experience. Money is one of the biggest concerns when planning an event, taking the time to know your audience and giving them something to admire long after the show will encourage successful fundraising in the long run.
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