Sunday, June 19, 2011

Alternative Distribution

I think that the way to saving the music industry is to use inspiring content and distribute them in creative ways. One of my favorite methods is deploying them in video games, specifically Rock Band. Last.fm is also a great way to integrate music with social media with the focus being on music and not necessarily communicating with your peers. CD Baby is a tried and true method but it has a surprising resource that may be valuable.


Rock Band has created the Rock Band Network, which allows users to upload, customize, and distribute their music into the game. Not only does the consumer listen to the music, but they also feel and play the music by themselves or with their friends and family. They can purchase the mp3s for listening on the go or use the artist's avatar in their game for their own playable character. The artist's profile is directly linked with the artists site and linked with social media.


Last.FM is available online and as a mobile app for online radio. It connects and streams artists to users instead of a downloadable feature. It has intuitive music recommendation ability and it updates users with concert information. Fans can connect with other fans and share links to the artists with others. Music is also available for purchase on the website by Amazon.


CD Baby is great for mp3 and CD distribution but what you may not realize is that they also press vinyl. Vinyl records have become increasingly popular among audiophiles and music lovers as they provide a consistent high quality audio source that many mp3s can lack after ripping from compact disks. Digital files are also easily traded and copied to friends or pirated. Vinyl records are a solid piece of audio that will most likely not be copied or reformatted. They can be traded and resold but most likely will be collectable pieces for a collection. They can be included in bundles with other merchandise and mp3s.
 

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