Sunday, January 30, 2011

Indie Managers Association

The Indie Managers Association was created in 2002 in Washington D.C. to promote independent managers. The website links to an artist management resource site which further links to a pretty heft resource links page that has a treasure trove of information for aspiring managers. Though the point of the blog was to find peers, I have sifted through many search engines to find my niche only to find that the group website is out of date and so is the information. I am inspired by IMA to create my own association here in south Fort Worth, Texas region and promote independent managers here. There is plenty of young and aspiring talent that needs management in this area and it would be beneficial to network with the metroplex.

What I would do differently from IMA is to keep a simple website and keep it updated on a semi-regular basis, or pay someone to do that for me. The copyright says 2010 but it looks dated and unkempt. I would tie in social media. I would not necessarily keep a fan page or twitter account but I would add in the feature to share on networking sites with one click.

"Faking it until you make it" is a cliche way of saying to put some effort into it. With a network of new, seasoned, or aspiring independent managers we can have a strength in numbers to push forward our artists in the area. We can create effective line ups, gigs with bands that showcase similar music, tour in areas that we are unfamiliar with more easily and we can share our own experiences. We can help others avoid areas where we have failed.

National indie management associations are difficult to find for music groups. I think if we can set up a community of managers that are starting out, we can create an open, creative, and social system to manage music to replace the current system and move the music industry in a more productive direction.

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